It’s Mitch is an Israeli singer, songwriter and producer working in cinematic electronic pop, combining personal storytelling with a visual and narrative world that extends beyond the music itself.

Rather than releasing disconnected singles, Mitch is building My Imaginary World as one continuous universe. Each release becomes another chapter, exploring identity, memory, love and transformation as the line between reality and imagination becomes increasingly blurred.

Her music combines atmospheric electronic production, expressive vocals and emotionally direct songwriting. While alternative pop serves as part of her influence, Mitch is developing her own artistic language, where emotion, melody and visual storytelling carry equal weight.

She has also collaborated with international producers including LeGrand, Enrico D'Amico and Glenn Morrison, as well as Israeli producers DEGO and Yinon Yahel.

With “Expensive Trade,” It’s Mitch continues to expand My Imaginary World, a project where music, narrative and visual art exist as parts of the same story. This time, the question is how much it can cost to choose pride when love is still there.